Imperative Recruiting is a 3rd party recruiting agency, working on behalf of company:
The Company
NYC based Experiential Marketing Agency is seeking the perfect fit for our team. We are a boutique, creatively led, high-end experiential marketing agency with clients in the spirits, fashion, film and luxury industries. We are in high-growth mode ready to add to our team of 50+. The ideal candidate is one who thrives in a fast-paced, multitasking environment that values productivity and efficiency balanced with utmost quality, who flawlessly executes design projects, and who has impeccable, evolving taste.The Opportunity
Reporting to the Managing Partner, the Marketing Director will continually build out a strategic marketing plan to gain and identify new markets and clientele, analyze the efficacy of existing campaigns while leading a team of eager collaborators. The ideal Marketing Director candidate will be an exceptional communicator and have significant experience overseeing SEO/SEM and PR efforts.
Responsibilities
- Design and implement a comprehensive marketing strategy to create additional agency awareness and drive qualified traffic to our sales team
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Develop, curate, promote and maintain the organization’s brand voice and image
- Strategize valuable content for the company’s online presence, supported by a social media associate and internal content talent, that attracts and converts our target groups
- Oversee and approve marketing materials, from website content, to blog content, to social content, to email campaigns, to sales presentations and case studies
- Produce ideas for promotional events or activities and organize them efficiently
- Conduct general market research to keep abreast of trends and competitor’s marketing movements
- Control marketing budgets and allocate resources amongst projects
- Build strategic relationships and partner with key industry players, media, partners and vendors
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Supervise and provide guidance to other marketing team members
Requirements
- Proven success in developing marketing plans and campaigns
- 5+ years high-level marketing strategy experience
- Exceptional experience with corporate communications
- Excellent written and verbal communication skills
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
Preferred skills and qualifications
- Bachelor’s degree (or equivalent) in marketing, business, or related field
- Proficiency with online marketing and social media strategy
- Experience in PR
- Willingness to travel
- Established contacts within the luxury industry
Compensation
- Salary range: $125- $150K + Bonus + benefits based on experience
- Healthcare/dental insurance after 90 days of employment
- Fully remote with travel
- Paid time off
- A fun working environment
Compensation $125-$150K + Bonus DOE