In the last couple of years, there’s been a notable shift in the workforce, with more companies focusing on remote-work initiatives. As this adoption occurs, the need for more remote workers is evident. Still, if you think the same hiring practices you use to attract in-office workers apply to remote workers, you’re missing out on a significant opportunity to bring in the best talent.
So, how do you recruit quality remote workers?
Be Flexible – A flexible work schedule is one of the most significant benefits for remote workers. If your company is in a position to allow workers to build their own schedules, do it. However, it’s important to be clear that if people can work from anywhere and make their own schedules, they must meet results and expectations.
Showcase Technology – Any organization can offer remote-working privileges, but not everyone can provide stellar technology. Remote workers want to know what programs and platforms their work environment provides. Sharing this information upfront also helps to pair prospective candidates with a workforce that fits their skill set.
Promote Brand – More often than not, remote workers don’t live down the street from their employers’ headquarters. Therefore, your brand must promote work/life balance, job satisfaction, and career advancement. For example, don’t just tout a company culture. Live it. Potential new hires will pick up on this. If you want your employees to do the selling for you, gather employee testimonials over time and share them during the hiring process.
Be Competitive – Research what’s going on in your industry and what your competitors are offering. Be transparent about compensation during the hiring process. This doesn’t mean you need to provide hard numbers but give prospects an idea of the compensation they can expect. It’s always worth reminding potential candidates of the money they’ll save as remote-working employees.
Offer Perks – Think of the benefits you could offer that will make your company stand out. Whether that’s vacation packages, health insurance offerings, professional development opportunities, or home-office stipends, consider what benefits set you apart and highlight them.
Go Virtual – The interview process should center around virtual conversations, whether that’s via video or chats. Whatever communication tools remote workers would use as an employee of yours, utilize those.